About Porter

The digital tools independent hospitality deserves

We’re a team of hospitality operators and technologists on a mission to give independent hotels, restaurants and venues the same powerful tools that global chains take for granted — without the enterprise price tag, the consultants, or the months of setup.

Our story

It started with one question

Why do guests wade through noise when a simple, well-timed message could do all the work?

In 2019 we built an AI engine to personalise hotel bookings. It worked — guests were happier and revenue went up. Hotels then asked a different question: “Can you help us sell more before guests even arrive?”

We listened. EMS was born — an automation engine built specifically for hospitality. From there, restaurants, venues and vacation rentals joined in.

Porter is the next chapter: everything we’ve learned about the guest journey, put into the hands of independent hotels. A beautifully branded guide and a hotel store of your own — all live in minutes.

The idea hasn’t changed since day one: replace messy manual work with seamless, branded communication that guests actually love.

Headquarters
Cardiff, United Kingdom
Founded
2019
Team
Product, engineering & hospitality experts
The name

Why we’re called Porter

A porter is the original host — the figure at the threshold who greets you by name, carries the load, knows the city, and quietly makes everything easier before you’ve had to ask.

Independent hotels have always had that spirit in spades. What they’ve lacked is the digital version of it. The big chains have apps, teams and budgets; the independent has a front desk, a clipboard and a lot of good intentions — and far too much of the welcome gets lost in printed binders, missed emails and questions asked one guest at a time.

So we built the porter, made digital. It greets every guest in your own brand, carries the practical load — the directions, the Wi-Fi, the orders, the little requests, the quiet word when something isn’t right — and points people to the best of your neighbourhood, the way a great concierge always has.

It never replaces the human welcome; it scales it — so the warmth that makes an independent worth choosing reaches every guest, before, during and after the stay. That’s the whole idea in a single word: Porter — the host at the door, now in every guest’s pocket.

The toolkit

Two products that work as one

Porter follows the whole guest journey — welcome every guest beautifully, then grow revenue along the way. Each module stands on its own; together they turn a booking into a relationship.

Porter Guide
A branded digital guest guide — free forever.
Welcome
Porter Shop
Your own hotel store — sell direct, 0% commission.
Earn
Our values

What drives us

Three principles that guide every product decision we make.

01
Level the playing field

Give independent hotels the same powerful tools that global chains enjoy — without the enterprise price tag.

02
Keep it human

Automation handles the routine work so your team can focus on what actually matters: genuine hospitality.

03
Ship fast, learn faster

No jargon, no six-month rollouts. Quick wins that prove their value from day one.

Ready when you are

See it on your own hotel

Paste your website and watch Porter build a branded guide in minutes. Free to start, no credit card required.

Create my free guide →