Most "build your own" tools start with a blank canvas, and a blank canvas is exactly the problem. You didn't get into hospitality to fiddle with hex codes and font menus. The good news is you've already done the branding work — it's sitting on your website, refined over years. The job isn't to recreate it. It's to reuse it.
That's the idea behind brand extraction, and here's what's actually happening when you paste your URL.
Step 1: It reads your site the way a designer would
Porter looks at your homepage and pulls out the signals that make your brand recognisable:
- Colours — the palette you actually use, not a generic theme
- Typography — the heading and body fonts your site loads
- Imagery — the photography that shows your rooms, your view, your character
- The essentials — your name, your story, the practical details
Step 2: It separates brand from background noise
This is the hard part, and where most tools fail. A website is full of colours that aren't your brand — a framework's default blue, a button shadow, a stock plugin's grey. Naïvely grabbing the most common colour gives you something that looks nothing like your hotel.
So the extraction is opinionated. It filters out generic UI colours, ignores the noise, and reads the rendered page — the way it genuinely looks to a visitor — to find the palette and mood that actually represent you.
The aim isn't to copy your website pixel for pixel. It's to capture what makes it feel like yours, and carry that into the guest experience.
Step 3: You review and refine
Extraction gets you 90% of the way in seconds. The last 10% is yours: nudge a colour, swap a photo, tune the wording. Because you're starting from your real brand rather than a blank page, "refining" takes a minute, not an afternoon.
Why this matters
Every extra step between "I want a guide" and "here's my guide" is a step where busy hoteliers drop out. By starting from work you've already done, the distance from idea to a polished, on-brand guest experience collapses to about five minutes — no designer, no developer, no blank canvas.
Paste your website and watch your brand become a guest guide in real time.